Creecy Book Club Discussion – Blink

blinkNovember’s selection is Blink: The Power of Thinking Without Thinking ┬áby Malcolm Gladwell

  • Tuesday, November 8, 2016 @ 2 pm in the Meeting Room
  • Wednesday, November 9, 2016 @ 7 pm in the Meeting Room

Gladwell maps the adaptive unconscious, the facet of mind that enables us to determine things in the blink of an eye. He then cites many intriguing examples, such as art experts spontaneously recognizing forgeries, sports prodigies and psychologist John Gottman’s uncanny ability to divine the future of marriages by watching videos of couples in conversation. Such feats are based on a form of rapid cognition called thin-slicing, during which our unconscious “draws conclusions based on very narrow ‘slices’ of experience.” But there is a dark side of blink, which Gladwell illuminates by analyzing the many ways in which our instincts can be thwarted and by presenting fascinating, sometimes harrowing, accounts of skewed market research, surprising war-game results and emergency-room diagnoses and police work gone tragically wrong. Unconscious knowledge is not the proverbial light bulb, he observes, but rather a flickering candle.

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